It is interesting that the Conservatives have won the GE on less than 37% of those registered to vote and fewer than 25% of those entitled to vote, but yet the Campaign seemed to be one of trying to swing voters from one party to another, whilst the "spare vote" was obviously elsewhere! With both Labour and Tories being advised by US "election gurus" who believe in both restricting the vote and making policy on what focus groups believe and becoming a choice of two sames, neither turnout nor result is surprising.
If I was a party advisor I would charge Billions of pounds for this simple advice to any party, forget gaining votes from other parties, I'm voting Plaid and nothing will change my mind, chase the disaffected, register the unregistered, that nonvoting part of the electorate is what will give you a solid majority.
And therein lies a problem, Plaid does better in Assembly Elections because fewer vote.
In 2003 I was asked, by Plaid, to take down a Plaid supporting poster from my window because it might alert others to the election and my wife and I were the only committed Plaid voters on our estate. Since adopting that strategy Plaid's share of the vote has declined year after year. The ONLY way #Plaid16 can win is by going out to gain votes, getting non voters TO vote and registering potential voters. The policy of shushing and hoping for a low turnout is past its sell by date.
Plaid got a fair vote in many constituencies in the Westminster GE, hoping it turns out in secret next year is not an electoral strategy! Plaid really needs to persuade non voters, and as yet unregistered voters, to vote Plaid in 2016 and make a song and dance about how fantastic it's campaign is, rather than hoping that only committed nashies vote in a pathetically low turnout!